Your full-time labs admin, at no cost.

Lab testing, patient support and lab education in one simple solution.
Sign up free
Join a live demo

Make your lab ordering hassle free & save 15+ hours a week.

Everything You need in one place
Order, track, and manage lab tests from 30+ companies in one single portal.
Extensive lab catalog
Easily search, compare and pick from 3,000+ lab tests covering everything from basic bloodwork to hormones, GI, & more.
Flexible payment & billing
Pick from multiple payment (credit, debit, 3-months payment plans) and billing options (patient pay, practitioner pay and custom fees).
In-person & Telehealth Patients
Order labs and phlebotomy for both in-person and telehealth patients. Easily stock in-office lab supplies or drop-ship kits to your patients.
Integrate Your EHR
With our integrated EHRs, seamlessly submit lab orders and receive results within your EHR workflow.
Custom lab bundles
Save and use your favorite bundles of tests from any lab companies for repeat ordering with one easy click.
Sign up freeJoin a live demo

We support you and your patients every step of the way.

Our knowledgable patient support team is ready to assist you and your patients in all aspects of lab ordering.
Testing instructions
Collection issues
Requisition forms
Finding phlebotomists
Shipment tracking
Specimen issues
Payments
... and more!
Learn more about the patient experience

Scale your practice with less work.

Bring your care to more patients with these modern tools.
LabShops
Create your own customized e-commerce LabShops and make lab testing available to your practice’s community.
Food Plans
Generate personalized food plans for your patients in under 60 seconds — Powered by Rupa AI.
Physician Services
Recommend lab testing to your clients who can order through an authorizing physician who will review and process their order as appropriate.
LabShops
Learn more about LabShops
Learn more about Food Plans
Physician Services
Learn more about Physician Services

Take your lab knowledge to the next level.

Reference Guide
Our Reference Guide makes it easier than ever to find the information you need about lab testing. Quickly access lab tests, lab companies, health categories, lab test bundles & comparisons, live classes, bootcamps, articles, and podcast episodes—all in one place!
Visit The Reference Guide
Rupa University
Learn about specialty labs from leading educators. Our multi-week programs are designed to not only teach you the fundamentals of labs, but to also learn about the conditions, protocols, and studies surrounding them
Visit Rupa University
Magazine
Check out the latest articles about integrating conventional and functional medical approaches, lab protocols, scientific studies behind specialty labs, treatment options and more.
Visit The Magazine

Rupa is free for practitioners.

No membership. No subscription. Your patients get discounted wholesale prices plus a 7% service fee.
Orders can be sent directly to your patient for online payment, or your practice can pay up-front and charge patients separately.
Sign up freeSee our lab test pricing

You’re a trailblazer in health.
Blaze trails with your business as well.

Get started for free!
Learn more on a live Zoom demo